A friend sent me a photo of one of my covers next to SJP’sVogue cover this month. I think it’s a good illustration of the difference between fashion and Hollywood. One needs major advertisement and intrigue to sell it. The other uses only an image.
Daring? I don’t think so, Italian Vogue is still the reigning magazine in fashion. US Vogue became akin to US Weekly, a magazine driven by the advertising dollar instead of the creative influencers.
I told my friend, “You know, I’ve been wanting to write a blog post about her brand for some time. First with Gap and then with Halston. I think now I have to. Enough is enough. Someone has to call this out.”
It’s not that I don’t like SJP. I think she’s not only talented but incredibly intelligent and beautiful. What I don’t like is her brand. And her brand to me is this: SJP+SATC=Money for SJP. And here’s my problem with it.
1. it adds little of substance to the table beyond a product
2. it says little about fashion beyond a trend
3. it does little more than make money for her brand and the brands SJP aligns herself with
4. I don’t take kindly to blatant self-promotion, it’s no better than some of our reality TV friends and I think US Vogue and SJP is capable of so much more
And why does this bother me? Well… I don’t know about you but I don’t like money being the all powerful motivating factor for what people pay attention in our society today. I wish it was the talent because there are so many gifted, talented, deeply creative people that could do amazing work given the opportunity.
Instead what we have is an industry, that over the last 10+ years has gone the way of Hollywood and decided to put their faith and trust and branding in the hands of those who have money instead of the those who have the ability to create fashion.
One last thing I feel necessary to address. I’m a model. If you’re interested in the work I’ve done, you’ll have to dig. I don’t have a website. I don’t have a fan page. I don’t have a team of PR people gathering and submitting to the press every move I make. Call me old fashioned but I’m not interested in you knowing my name because I’m a beautiful face representing a brand for a season or on the cover of a magazine. If you know my name, it’s because we’ve met. We’ve had a conversation. We’ve exchanged ideas.
Fame is something you can purchase so easily today. I’m not interested in being famous. I’m interested in developing a conversation.
She makes a lot of great points, but the reality is we live in a celebrity obsessed culture and they sell. How many people in the US would buy a magazine with a non-household name model like Gisele or Kate Moss?
If we had to guess, not many.
– I agree!!!! With the model and Perez’s valid points about celebs selling more than real models who represent real fashion. You have reality stars with clothing lines and being dubbed as designers and the moment where my heart stopped beating when MTV announced Kim Katrashian “fashion icon”. It’s all about the business, not about reality and the art of fashion. I stopped buying Vogue because I see more celebs on it than I do real models that represent fashion. If I want an interview I’ll read Cosmo or Glamour magazines and if I want a celeb fix I’ll read tabloids and when I want fashion I can’t even go to Vogue anymore. There should be a thin line but at the end of the day I don’t blame magazines for wanting to sell…it just depends on the magazines and Vogue has become a sell out. If I was Wintour I would do an exclusive once a year with a huge celeb like powerful women in Hollywood like Angelina Jolie or Sandra Bullock but for 11 months I would focus on fashion for the fashion lovers that are still out their that don’t believe in celeb clothing lines and still enjoy looking at the high fashion and reading backgrounds on designers to get inspiration from. You now have Kim Karadashian who asks to be on covers of magazines and she gets them because she is one celeb that always sells and she has been trying hard to be on the cover of Vogue, she eventually will get that coveted cover but it took Oprah 20 years to get the cover. It doesn’t make sense and fashion isn’t the same as it used to be, when it was all about the art of it now it’s becomes a monkey making machine with hungry aspiring designers that will never make it in the industry without having a famous name.